Ethics 1,Teams 0: The Effect of Coach and Student Athlete Punishment on Academic Institutions

摘要

Ethical issues in sports remain an underexplored area of research(Constandt,De Waegeneer,and Willem 2017;Hums,Barr.and Gullion 1999).Given that misconduct is common in college football,might consumers hold coaches and student athletes to different standards? If so,how will consumers'decisions(e.g.,likelihood of attending a game)be affected by these standards? Furthermore,what processes underlie consumers'decisions when a student athletes or coach is dismissed for misconduct? In the current research we seek to investigate the above questions.We tested our hypotheses in a set of three studies.In Study 1,we tested whether of fender's team role(coach vs.student athlete)can have a significant impact on consumer outcomes.Specifically,we examined whether and how punishment of a coach or student athlete influences consumers'behavioral intentions.Study 2 examined the boundary condition of the team's current season performance,that is,whether the team had a winning or losing record.Finally,in Study 3,we tested the underlying process by examining the effect of team role on game attendance through attitude toward the university.In addition,Study 3 introduced perceived fairness of the university's action as a boundary condition.