The Influence and Application of Confucian Management Philosophy on Brand Inheritance

摘要

Confucian philosophy of management is a treasure in Chinese traditional culture. It constructs the core value of Confucianism and establishes its historical status. In the historical records Confucian management philosophy can be traced back to the pre-Qin period, which is based on the essential features and value orientation of cultivating moral characters of people and making people peaceful. Its core ideas cover the content of benevolence and rites. After more than two thousand years of criticism and succession, the Confucian thought has merged the modern and world advanced elements and brought the new from the old to form the Confucian management philosophy, which has been used for reference for the rapid economic rise of the Asian countries, such as Japan and Korea, and the economic development of the European and American countries. However, in the eyes of Chinese people, the Confucian management philosophy is often marked by backwardness and feudalism. We are more willing to use the western management model and management thought in the management of the company, and the management and inheritance of the brand. In fact, the maximization of the utility of Confucian management philosophy is the combination of "ancient for the present" with modern management mode and the western management mode, to create a management theory which is in line with the national conditions, and to integrate it with the inheritance of the brand better, which is the substantive utility of the modernization of Confucian managers.