Construction and Practice of Teaching System of Animation Products Design Project of Animation Major Driven by Original Brand

摘要

In the era of cultural innovation and mass entrepreneurship, the animation products design as an integral part of the cultural and creative industries gradually gains attention with the vigorous development of China's film and television culture industry. This article illustrate the effectiveness of its teaching and promotion methods from the aspects of value and meaning of the original brand, innovation point in teaching of animation products design project for animation major, and construction and practice, expecting to contribute practical and theoretical experience to the construction of animation-related majors in colleges and universities.