Research on Countermeasures for the Ecotourism Cooperation Zone in Zhejiang, Anhui, Fujian and Jiangxi Provinces

摘要

The 13th Five-Year Plan for Tourism Development is committed to the concept of innovative, coordinated, green, open, and shared development On the basis of this program, the State Council has stressed the leading role of Zhejiang Province in creating the Zhejiang-Anhui-Fujian-Jiangxi Ecotourism Cooperation Zone. This paper, taking the Internet plus tourism as the opportunity of the times, provides four effective, pioneering and institutional countermeasures - creating special tourism, innovating tourism development mechanism, implementing driving strategy of large scenic area and shaping the tourism brand based on the interpretation and analysis of the 13th Five-Year Plan for Tourism Development and related data. And then the ecotourism cooperation zone features not only looking at the scenery, taking a photo and eating a meal, but also a process from the mountains to the sea, from the city to the rural area, a green industrial linkage of primary, secondary, and tertiary industries as well as a multi-industry complex highly integrated with the new way of life.