Problems in the Media Integration and Dissemination of People's Daily and Its Improvement

摘要

The People's Daily, as China's largest newspaper, is also the KOL (Key Opinion Leader) in media integration and dissemination. This paper studies the current situation of media integration and dissemination of People's Daily, analyzes its problems in the integration and dissemination of paper media and Weibo, WeChat, client and other channels, and proposes improvement strategies based on this. It also calls on People's Daily to improve its own operation in new media, attract young people to read news, pay more attention to loyal users who focus on newspapers, and innovate media integration and dissemination strategies to enhance the dissemination power of media integration.