Study on the Visual Modeling Language of Chinese Character Font Design in Product Packaging

摘要

Characters are symbols of disseminating information, which, in the product packaging, transmit information of goods while expressing specific aesthetic feelings. Font design is an important support for creating excellent product packaging images. At present, in the process of product packaging design, the value and application of Chinese character font design has received wide attention and great emphasis. Excellent font design is conducive to improving the visual modeling language effect of product packaging, giving full play to the special attributes of Chinese character font graphics. In the process of product packaging design, designers should employ the graphical modeling characteristics of Chinese characters to convey the product's personality and value reasonably. Product packaging represents the final expression and appeals of the goods to consumers. And the expression latitude of Chinese characters, as hieroglyphics in product packaging design, owns a huge display space. Fully exploring these performance characteristics of Chinese characters will have a very realistic significance in the modeling language expansion of product packaging design.