Website Management www.kemenpar.go.id in Promoting Lake Toba As an Indonesian Tourism Object

摘要

Promoting Indonesian tourist destinations is done by the Ministry of Tourism through the Division of Legal and Public Communication Bureau where in this case the public relations plays a role in promoting and introducing Indonesian tourist destinations. The Ministry of tourism develops a strategy of disseminating information that its implementation by PR. In developing the program of 10 New Bali Tourism Minister Arief Yahya intensified the utilization of digital technology through website. Website management is very effective to introduce Indonesia's natural wealth, tourist area of Indonesia, tourism in the region must also carry out its role in social media well. The role of new media is considered as a very important thing in disseminating Wonderful Indonesia. The country's increasingly famous Country branding is believed to have a major impact in the development of Indonesian tourism. This research is conducted with qualitative approach, as field research that intends to understand the phenomenon about what is experienced by research subjects (company, manager, community). The research method used is descriptive qualitative research method about website management www. kemenpar.go.id in promoting Lake Toba as a tourist attraction in Indonesia. The results of the website management research provide open information to the public and there is a Basic Law binding the Ministry of Tourism provides information in the field of tourism directly. Website of the Ministry of Tourism is quite influential to the promotion of tourism, with the policy set by the President of Indonesia Jokowi Dodo.