Student Response to Fast-Food Restaurants' Spatial Proximity to Schools: Using a Large Data Set on Adolescents for Research on Marketing and Society

摘要

Students' high consumption at unhealthy fast food restaurants is problematic, and one apparent cause is the restaurants' spatial proximity to schools, but banning such restaurants by schools has proven infeasible. We ask whether a big data set on adolescent fast food eating habits might yield insights about why fast food near schools is associated with higher rates of fast food consumption.