Implementation of the Blue Ocean Strategy on Tourism Companies in Zhoushan Archipelago

摘要

In recent years, island tourism activities gradually has been rising due to the rapid development of the global economy. From the international tourism islands to the day trip of fishing village, modern island tourism becomes one of the most leisure tourism forms. Zhoushan Archipelago is China's largest archipelago with unique landscapes, many historical sites. The scientific development of island tourism has an important role to promote the island's economic development, cultural transmission and ecological protection. It is the main subject of this paper to make strategic change for the tourism industry of Zhoushan Archipelago.