An Empirical Study on the Driving Factors of Customer Value of Fashion Apparel Enterprises Zhejiang Province

摘要

Fashion is always a theme, a trend and also the focus of apparel enterprises competition. It increases the intensity of competition in the apparel market. The customer value is the source to obtain sustainable competitive advantage source for fashion apparel enterprises. Based on the discussion of customer value theory, this paper uses the methods of factor analysis, case investigation and interview to analyze the driving factors of customer value of garment enterprises in Zhejiang province. The key factors are quality, function, price and brand according to the degree of importance. This paper provides reference to create customer value for garment enterprises and enhance the competitiveness of enterprises.