The Impact of Marathon on Urban Development from the Perspective of Experience Economy: Taking Leshan International Marathon as an Example

摘要

With the rapid development of the experience economy, people are becoming more and more interested in the leisure activities with high participation. Sports tourism has gradually won people's favor. The popularity of marathon in China has not only promoted the cause of national fitness, but also contributed to the development of cities. From the perspective of experience economy, this paper takes Leshan city marathon as an example. Through literature, field investigation, expert interview, logical analysis and other research methods, this paper aims to analyze the positive impact of marathon on the national fitness, economy, culture and brand development of the city.