Research on the competency model of tour guides and the paths of improvement

摘要

Increasing development of tourism has become an important industry in our country. With the professional quality analysis and literature consult, this paper initially establishes the competency of guides model, and investigtes the tourist guide competency, using the AHP to determine the weight of each elements. Finally, the ways to improve the competency of the tour guide are put forward from three aspects of perfect training mechanism, design reasonable incentive, so as to create a good development environment for development.