An Empirical Study on the Experience Satisfaction of Tourism Performing Arts Project under the Experience Economic Background - Taking Heyuan City as an Example

摘要

High-end, efficient, and innovation driven are the keys of the tourism industry's improvement of quality and efficiency. In the experience economy age, the tourism performing arts project often is the breakthrough point of the traditional sightseeing scenic spots' transformation and development. And it's also an important means to boost the tourism industry economy, which has a comprehensive pulling effect on the tourism related industries. Including Wanlv Lake, Bavarian Manor, Mirror Flower Margin, Sujia Wai and Yellow Dragon Rock in Heyuan City, Guangdong Province, five important tourist attractions' performing arts projects are selected to construct the first level indicators such as the form, content and service of the performing arts project, and the second evaluation level indicators such as stage background, lighting effect, science and technology application, program layout, local elements, appreciate comfort. The results show that the overall satisfaction of the project is between general and the satisfactory. It is urgent to optimize system from aspects of the hardware and technology, technology application, and traffic accessibility, improving the variety and adaptability of performing arts projects to meet the practical needs of different ages, educational backgrounds, and professions. Through the integration into the Internet, we can speed up the traditional performing arts projects' planning and publicity, to realize benign docking of the supply and demand of scenic performing arts.