Research on the Cultural Brand Branding Strategy in Fujian Free Trade Area

摘要

Based on the new model of consumer psychology - AIGAS model, this paper constructs the cultural brand of FTA in Fujian province. Through the cultural rebirth strategy, the cultural transformation strategy of Taiwan culture marketing mode, the multi-media marketing strategy, Fujian local culture output strategy to build a complete AIGAS brand model, from the strategic height of the image of the Fujian FTA accurate positioning in the process of internal and external communication to maintain a unified and complete brand image of Fujian FTA, Fujian Province to enhance the self-Trade Area, the influence of cultural brand at home and abroad, from the Free Trade Area in Fujian Province to enhance the value of cultural brands to provide assistance.