Chinese Home Appliance Retailing Services Marketing Strategy based on Customer Value

摘要

The competition is very fierce in the modern business, more and more enterprises believe in the importance of service marketing. This paper analyzes Chinese home appliance retailing service marketing from the view of customer value and put forward many strategies, such as: service design considerately, hearty service and setting up the whole system of service marketing. As a result, it improves customer satisfaction, so as to enhance the Chinese home appliance retailing service marketing level.