Study on the Development Strategy of Ceramic Cultural Creative Industry under the Strategy of 'One Belt and One Road' - Taking Jingdezhen as an Example

摘要

The strategy of "One Belt and One Road" is the national strategy put forward by the state in order to promote the common development of the neighboring countries of the Silk Road. The ceramic as a typical Chinese traditional culture carrier, in the strategic background of "One Belt and One Road", is bound to play a more significant in cultural exchanges and heritage. Millennium porcelain city - Jingdezhen, as an important representative place of China's ceramic culture, have great responsibility for constructing ceramic culture and creative industries, promoting its development. Based on the present situation and significance of the development of Jingdezhen ceramic culture and creative industry under the strategy of "One Belt and One Road", this paper carried out analysis according to the strategic layout and problems existing in the current development, and finally puts forward the development suggestions and countermeasures, in order to communicate with each other. The level of cultural development is an important manifestation of the country's soft power. In recent years, the cultural and creative industries have gradually revealed its role in promoting the world's social and economic development. Partial developed countries are treating the cultural and creative industries as the new forces of leading industry to promote innovation and development and pay more attention to it. Taking the United States as an example, since 1996, the US cultural and creative industries have exceeded other traditional industries, cultural and creative products will become its largest export products, until 2002, the output value brought from the creative industry has accounted for 5.24% of US GDP [1]. China's first-class cities have also taken the development of cultural and creative industries into the planning, the established cultural and creative industries bases have gradually come to get fruits. Jingdezhen has the inherent advantages of ceramic culture, the development of cultural and creative industries is an inevitable trend. Based on the study of Jingdezhen ceramic culture and creative industry, it is found that there are still some limitations in the current industrial development strategy and the actual operation, carrying out the study of national strategy combining with the current "One Belt and One Road", in order to put forward effective targeted solutions, and promote the further development of Jingdezhen cultural and creative industries.