A study on the stakeholder of holistic rural tourism: A case of Yangzhou

摘要

Holistic rural tourism is an important model to rural economy; however, there are a number of issues in the developing of the holistic rural tourism, one of the most prominent problems is the interests of community residents cannot be guaranteed. From the perspective of the stakeholders, the article describes the main stakeholders in the development of holistic rural tourism and analyzes the demands of different stakeholders' interests. The paper summarizes the principles of distribution mechanism of holistic rural tourism interests. Finally, it proposes the primary distribution mechanism and re-distribution mechanism of holistic rural tourism interests to provide some inspiration for the interest distribution in the sustainable development of holistic rural tourism.