A Discussion on the Product Communication Strategy of Cross-Border E-Commerce Based on Potential Marketing

摘要

Leveraging marketing can allow many cross-border e-commerce products to gain high attention with less effort through various media platforms, thereby achieving better communication results. By analyzing the cases created by many brands in the marketing atmosphere around hot events, the communication strategies under cross-border e-commerce product leveraging marketing are summarized: multi-level communication, events meeting the best points of product creativity and normalization, and attention to maintenance of the bottom line, in order to achieve the purpose of spreading their products to the maximum extent.