Analysis of online Shopping Fakes from the Perspective of Information Asymmetry

摘要

Nowadays, the online shopping market is very influential. To bring consumers convenient at the same time, there are many hidden dangers, from come out so far, has been a problem of fake online shopping market but around the ridge, like a raging fire double eleven, every year to refresh a new record, but the fake problem still exists. This paper from the information asymmetry theory as a starting point, the first to explain the asymmetric information theory, the method of using the signaling and screening to solve the adverse selection problem caused by asymmetric information, the application of the theory of asymmetric information in e-commerce market, also made a detailed description. In this paper, the game theory model is used to explain the phenomenon of fake goods in the online shopping market, and based on this model, some suggestions are put forward to solve the fake problem in the online shopping market.