Research Progress of Perceptual Image Theory, Technology and Application in Product Design

摘要

Along with the rapid development of social economy, various kinds of designed products begin to widely show in people's view. During the process of product design, perceptual image of product design needs to be researched correspondingly so as to promote the perceptual image connotation of product design. Meanwhile, during the research progress of perceptual image theory in actual product design, explore corresponding technological means and applied aspects in detail, build intellectual product design complying with users' demand, correspondingly explore key technologies of perceptual image in product design, apply relevant technologies to practical design process of industrial product, promote art connotation and technical content of industrial product design and push industry of industrial product design for further development. This paper analyzes perceptual image theory in product design, further explores application progress of technology in design process of practical product design and pushes product design industry for further development. Along with the rapid development of socialist market economy, all kinds of designed products have been widely applied in people's life. Every kind of product design contains different emotional concept, which embodies people's intuitive cognition of this designed product. And this cognition stage can be simply called the perceptual stage of cognition. In the process of product design, it delivers two kinds of information to people. The first kind of information is the knowledge contained in product design, which belongs to a kind of rational information. There are contents including product performance, craftsmanship and other aspects in the process of product design and all of these belong to a kind of rational information. The second is the perceptual information contained in product design process which is a kind of people's intuitive cognition generated in product use process. There are basic sculpts of product design, various coatings applied in product design and other contents in product design process. However, the rational information of product design basically already exists based on product while the perceptual information is mainly based on form of product design and has an interdependent relationship with it.