Research on the core value of clothing brand based on the development trend of fabric

摘要

Based on the importance of fabrics for the modern garment industry, this paper studies how garment enterprises can grasp the development trend of fabrics in front-end product design and production, build product differentiation, and enhance the core competitiveness of the enterprise, in terms of new product development and maintenance of existing product lines. It demonstrates the importance of clothing brand combined with the trend of fabrics, and expounds the three trends of environmental protection, technological innovation and cultural heritage. Finally, it is concluded that for the apparel industry, in the process of fabric research and development and selection, mastering the development trend of fabrics plays an important role in refining the core value of apparel brands.