As a historic ancient city, Shenyang, also called Shengjing, is constantly developing tourism industry, but tourist souvenirs has been forgotten in the corner, especially today when everything is adapting to the continuous development of Internet and new media. It is true that Shenyang Shengjing cultural tourist souvenirs sales and promotion model has lagged behind the pace of the times. Therefore, the study aims to make full use of Internet technology, give full play to Shenyang culture characteristics in line with the development goal of Shenyang's tourism cultural products, finally promoting Shenyang's tourist souvenirs in terms of products, prices and promotions for different market groups, fully integrating Shengjing culture into tourist souvenirs and meeting the needs of the customers.
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