DOES NPD OUTSOURCING INFLUENCE PRODUCT QUALITY AND PRODUCT RECALL OUTCOMES? AN EMPIRICAL INVESTIGATION IN THE AUTOMOBILE INDUSTRY

摘要

We find that volume uncertainty is negatively related to likelihood of NPD outsourcing choice. Sunk costs are negatively related to the NPD buy choice. We find that production cost advantage is negatively associated with NPD outsourcing choice. Both product line breadth and R&D intensity are negatively related to NPD outsourcing choice.