A DECISION SUPPORT SYSTEM FOR INBOUND MARKETERS: AN EMPIRICAL USE OF LATENT DIRICHLET ALLOCATION TOPIC MODEL TO GUIDE INFO-GRAPHIC DESIGNERS

摘要

Info-graphic is a type of information presentation that inbound marketers use. I suggest a method that can allow the info-graphic designers to benchmark their design against the previous viral info-graphics to measure whether a given design decision can help or hurt the probability of the design becoming viral.