Understanding and Managing Online Trolling: A Practice Theoretical Perspective

机译：理解和管理在线拖放：实践理论视角

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How should managers understand and engage with instances of online trolling within their online consumer communities? Should trolling be avoided, ignored, or controlled? What ethical considerations do managers need to be aware of when deciding whether and how to intervene?

机译：经理如何理解并与在线消费者社区内的在线拖息的实例？应该避免，忽略还是控制拖钓？在决定是否和如何干预时需要了解哪些道德考虑因素？

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来源
《Winter Marketing Academic Conference》|2016年|1 v. (various pagings)|共2页
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作者
Yuri Seo; Angela Gratia B. Cruz; Mathew Rex;
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原文格式 PDF
正文语种
中图分类市场学;
关键词
trolling; practice theory; online community conflict;

机译：拖钓;实践理论;在线社区冲突;

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4. Understanding and Managing Online Trolling: A Practice Theoretical Perspective [C] . Yuri Seo, Angela Gratia B. Cruz, Mathew Rex Winter Marketing Academic Conference . 2016

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5. Modeling profile-attribute disclosure in online social networks from a game theoretic perspective. [D] . Chen, Jundong. 2014

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7. Managing Online Trolling: From Deviant to Social and Political Trolls [O] . Sanfilippo Madelyn Rose, Yang Shengnan, Fichman Pnina 2017

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Understanding and Managing Online Trolling: A Practice Theoretical Perspective

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