MARKETS AND MARKETING OF FISH AND FISHERY PRODUCTS IN NIGERIA

摘要

Fish consumption accounts for about 45% animal protein consumption in Nigeria, currently capture fisheries and the various value chain ( especially its marketing and distribution ) for fisheries and aquaculture products is a vibrant and dynamic commercial sector in Nigeria, ripe with investment and employment opportunities. Marketing offish and fish products in Nigeria commences from the harvesting stage to the end of the value chain. Key challenges of fish distribution in Nigeria include seasonality, post -harvest losses, and inadequate power supply and distribution logistics. The high cost involved in fish preservation and storage is also a key problem of the fish value - chain and marketing in Nigeria. Lack of easy access to credit is key factorshindering many youth from participating in the industry. However, mind - sets are changing as part of government efforts is for youths to see Agriculture and aquaculture and its value chain (specially marketing) as a business's. However, it could be stated that the current operators in the marketing and distribution have been able to stimulate production despite all odds especially in terms of high marketing costs. Overall, marketing environment and processes in terms of infrastructures, power supply and storage facilities need to improve; to reduce the marketing costs; which will lead to further increase in the profit of the operators.