Analysis on the Optimization Path of Micro-business Marketing in the Era of Mobile Internet

摘要

Micro business is the product of business activities expanding to the mobile social platform in the mobile Internet era. It is a commercial activity carried out on the mobile terminal platform with the help of internet technology. It is a carrier channel derived from the Web3.0 era. It is a marketing channel that combines the traditional way and the internet. Because of its advantages such as less investment, low threshold, wide spread range, promotion and sale without leaving home, it has developed vigorously since its birth. However, all kinds of problems are emerging as the rapid growth. For example, the quality of the product is uneven, the reputation of the merchants is poor, the rights and interests of the consumers are not guaranteed and the way of payment is lack of security. In order to create a good marketing environment for the micro-business, in view of the existing problems, it is of great practical significance to put forward the optimization path of micro-business marketing from many aspects, such as honesty management, reasonable pricing, construction of three-dimensional marketing channels, and strengthening supervision.