A Study of the Foregrounded Features in English Advertising Texts

摘要

The thesis aims at a preliminary study of the stylistic values of the foregrounded features in English advertising texts, so as to help getting a better understanding and appreciation of the English advertising texts. The foregrounded features in English advertising texts can be divided into verbal and non-verbal foregrounded features but the latter are seldom explored in China. According to description, interpretation and comparison, the thesis intends to make use of foregrounding in some other textual analysis and in the study of art, in addition to the traditional literary analysis.