文摘
英文文摘
原创性声明及关于学位论文使用授权的声明
Chapter1 Introduction
Chapter2 Literature Review
2.1 Research on Advertising
2.1.1 About Advertising
2.1.2 Economic Research on Advertisements
2.1.3 Linguistic Research on Advertisements
2.2 Research on Foregrounding
2.2.1 Origin of the Theory of Foregrounding
2.2.2 Development of the Theory of Foregrounding in Linguistics
2.2.3 Descriptive Power of Foregrounding
2.3 Purpose of the Thesis
Chapter3 Theoretical Framework and Methodology
3.1 Theoretical Framework
3.1.1 Halliday's Systemic Functional Linguistics
3.1.2 Fowler's Contextualized Stylistic Approach
3.1.3 Theoretical Framework of the Present Study
3.2 Methodology
3.2.1 Methodology of the Thesis
3.2.2 Data Collection
Chapter4 Verbal Foregrounded Features in English Advertising Texts
4.1 Verbal Foregrounded Features in English Advertising Texts at Different Linguistic Levels
4.1.1 Foregrounded Features at Graphological Level
4.1.2 Foregrounded Features at Phonological Level
4.1.3 Foregrounded Features at Morphological Level
4.1.4 Foregrounded Features at Syntactic Level
4.2 Figures of Speech as Verbal Foregrounded Features in English Advertising Texts
4.2.1 Simile
4.2.2 Metaphor
4.2.3 Metonymy
4.2.4 Synecdoche
4.2.5 Pun
4.2.6 Personification
4.2.7 Irony
Chapter5 Non-verbal Foregrounded Features in English Advertising Texts
5.1 Illustrations in English Advertising Texts
5.2 Colors in English Advertising Texts
5.3 Music in English Advertising Texts
5.4 Comparison Between Verbal Foregrounded Features and Non-verbal Foregrounded Features
Chapter6 Conclusion
6.1 A Brief Summary and Conclusion of the Thesis
6.2 Limitations of the Thesis and Prospects for Future Study
Bibliography
Notes
Acknowledgements
Publications