Factors and Utilization of Discourse Power in Business Model in New Media Era

摘要

This paper provides connection between discourse power and business model within New Media Era context. Through analysis and categorization on successful internet company marketing cases in China, it indicates three main factors in the construction of discourse power, namely popularity gathering, knowledge exposition and capital accumulation. By putting forward two utilization ways commonly used today, online to offline and single to diversity, it shows how power functions in creating extra value discourse.