Discussion on Application and Aesthetic Appreciation of Graphics in Series Packaging Design

摘要

The form of series packaging design appeared in the early 20th century. Later it becomes prevalent rapidly all over the world. The packaging design moves from single form towards serialization and rapidly gets development, which fully shows that this packaging form has met the needs of modern market competition. The series packaging design depends on visual characteristics of familization, uses packaging design elements to design consciously and takes it as the unified general characters to gain certain market. Graphics that reflect the visual characteristics of familization are very important technique of expression. This article mainly researches how to better use graphic design elements and aesthetic expression in series packaging design. Use the intuition, effectiveness, vitality and rich expressive force of graphics on visual communication to convey contents and information about commodities to consumers; depend on the attraction of graphics on vision to arouse psychic reaction of consumers and then guide purchasing behavior.