Movie Derivatives Market Development Research

摘要

This paper takes movie derivatives as object of research, which puts forward corresponding suggestions on their development with a aim to provide reference for the relevant research in the academic circles and the industry development. In the era of aesthetic economy, the value of movie derivatives is based on their aesthetic value whose consumption can be categorized as a symbolic consumption. On the one hand, their development is guided by consumer demand, and it strengthens consumers identity and enhances the aesthetic value; on the other hand, we must pay close attention to their integration with culture and technology, meanwhile we should enhance their fashion experience, and hence reinforce its consumer experience. The Chinese movie derivatives market is still in its infancy. Although the current development is not quite satisfactory, the Chinese movie derivatives market will surely be bigger and stronger in the near future with the ever-growing Chinese film box office market and the extensive attention and joint efforts of the academic and industry fields.