Financial Determinants for Donation Income of Chinese Non-Public College Foundations

摘要

Fundraising through college foundations has become an important and inevitable trend for universities and colleges around the world. Recently, there is rapid expansion of college foundations in China, and more than 90% are non-public foundations, which can only collect funding through non-public channels. But due to intensely competitive yet limited charity market in China, it is hard for college foundations that mostly inexperienced to absorb sufficient social donation to meet demands from themselves and colleges. How to attract social donation in the long run could be a crucial and hard task for these college foundations. Previous studies had shown that financial related information are among the most influential factors on donation. We posit here that financial factors would have important influence on donation of Chinese non-public college foundations. We test our regression model through analyzing data from 365Chinese non-public college foundations according to their financial disclosure at the end of 2015. Statistics are analyzed and proved: The donation income of Chinese non-public offering college foundation is positively associated with its Foundation Transparency Index (FTI), public expenditure, revenue and expenditure ratio, and negatively influenced by its age and investment income. Based on these findings, there is evidence to suggest that regression analysis can assist Chinese college foundations to understand the factors that predict philanthropic giving, and engage in more fruitful, meaningful, and strategic fundraising.