Research of Folk Concepts in Modern Gift Packaging Design

摘要

Folk custom is the heritage of life, culture, form and perspective that a country or a group inherits. Modern gift packaging advocates "humanization". The integration of folk elements in design could effectively strengthen the cultural connotation of modern gift packaging. The paper has discussed application of folk culture, including folk pattern, folk color, the art of calligraphy and natural materials, in modern gift packaging design in order to integrate folk culture into modern gift packaging design.