Confidence of Chinese Traditional Art in Packaging Design

摘要

Packaging design in marketing in the new era is not only a simple function of protection, accommodation, transportation, and product publicity, but also reflects a country's cultural accomplishment. In order to show China's modern packaging in the world commodity packaging industry, to be unique and to be in line with the world, it is necessary to have its own cultural spirit and connotation of the times. It must be the packaging of "Chinese Nationalization". China's packaging design is inheriting and carrying forward China's excellent traditional art.