Exploration on Traditional Cultural Creativity in Poster Design from the Perspective of Cultural Diversity: Taking the Award-winning Posters of Students in Zaozhuang University as Example

摘要

For students majoring in fine arts and art design in Zaozhuang University, conveying Chinese traditional culture in the diversified domestic and international cultural competitions has become a necessary strategy in the design process. By sorting out the problems in the guiding process of multiple competitions, the paper puts forward the improvement of traditional cultural creative design in poster design teaching from the perspective of cultural diversity, so as to provide feasible and effective creative guidance for Chinese cultural poster creation in the future.