Research on the Development Dilemma and 'Activation' Redesign of Traditional Folk Handicraft: A Case of Juancheng Lu Brocade

摘要

With a long development history and profound cultural deposits, Chinese traditional folk handicraft has high artistic value and commercial value, but with the acceleration of the process of modernization, traditional folk handicraft has been gradually replaced by high-efficiency mechanized production and now it is facing a dilemma in both heritage and development. This paper, with traditional folk handicrafts as the research subject, first explains the concept and development dilemma of traditional folk handicraft, and in the case of Juancheng Lu brocade analyzes its artistic characteristics so as to put forward the methods and approaches for its "activation" design, aiming to offer help for sustainable development of the traditional folk handicraft to make it integrated In modern life.