Building of Cultural Creative Brands: Take Cultural Creative Brand 'Wu Huang Wan Shui' as an Example

摘要

Cultural industry develops rapidly and promotes the adjustment and upgrade of industrial structure. Cultural products also enter the era of brand competition. Cultural creative brands are required to grasp brand orientation in the tide of internet. The cultural creative brand "Wu Huang Wan Shui" is analyzed to explore methods to build cultural creative brands under the development of internet and form strategies of brand building to improve the competitiveness of cultural creative brands.