Chinese Philosophy of Harmony in the Use of Logo Designing

摘要

The various factions in Chinese intellectual history, especially the three pillars of the Chinese philosophy of Confucianism, Taoism, Buddhism, are invariably expressed the hope and longing towards "he".Today, in the pursuit of a socialist harmonious society, the research on traditional philosophy of harmonious theory undoubtedly has an important inspiration and reference. Harmony theory not only is the guiding philosophy of today's social development, but also the guidance of enterprise under the social environment. Logo is a product of the modern economy, it is different from the imprint of the ancient time. "He xie"(harmony) is necessity for society, and it is also desire of the people. Signs should also be guided by harmonious philosophy. Designers should also seek to breakthrough from the rich and deep Chinese philosophy of harmony, and give profound meanings to the logo designs. This paper tries to further study the use of Chinese philosophy of harmony in logo design, hoping to find a meeting point of logo design and Chinese philosophy of harmony and provide some useful theoretical basis for the further development of logo designing.