The application of innovative design concept in visual communication art design

摘要

In recent years, visual transmission art design is gradually rising. As a kind of art concept, visual communication art design refers to the design of the visual language communication, communication mode, and the design of the visual symbols. Visual communication art design to business services as the object, the application of a very wide range of content, including the following: advertising design, store environment design, packaging design and corporate image design, etc.. Visual transmission art design has become the media between consumers, enterprises and commodities, and its innovative design is mainly divided into three aspects: visual language, design concept and performance of innovation. Based on the development of visual communication art, this paper focuses on the implementation of innovative design concept in visual art design. In the modern society, people's life rhythm accelerate, the rapid development of the mass media, the modern people every day can come into contact with a lot of information in visual design, visual communication design attracts more and more media attention, and color as an important element of visual communication design, it does not show its effect every hour and moment and power in art design. This paper mainly through the use of color in all areas of visual communication to analyze the specific visual communication design should be how to make reasonable use of color art, to create a good work.