Research on Consumption Psychology and Consumption Behaviors in the Mobile Internet Era

摘要

The integration of the mobile communication technology and the Internet technology leads the human into a new era of mobile internet. With the rapid develop of electronic commerce in the mobile internet era, the consumption psychology and consumption behaviors also transform quickly. This paper firstly gives the concepts of consumption psychology and consumption behaviors, and then analyzes the new features of consumption psychology and consumption behaviors in the mobile internet age in order to provide some references to the related researchers.