The Impacts of Social Responsibility and Social Media on the Success of International Ventures

摘要

Social responsibility refers to a form of corporate self-regulation. The company becomes interested in the international environment when it engages in operations with other countries. The purpose of this paper is to explore a link between the role of the social responsibility and the success of international venture based in Thailand. This study applies a cross-sectional survey for data collection from 280 international ventures. The findings of this study illustrate that online social media and social responsibility factors including fair labor practices, and product safety significantly affect the success of international venture in Thailand.