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Decipher the Success Stories of U.S Advertising in China's market - To See the Charm of Traditional Chinese Culture

机译:解读美国市场广告的成功案例 - 看看中国传统文化的魅力

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By analyzing the success stories of U.S advertising in Chinese market, this paper proposes that the transmission of U.S advertising in China's market is the result of implementation of the cultural penetration based on culture as the pilot US advertisers emphasize to study Chinese traditional culture and values, to explore the cultural values of Chinese culture to the U.S advertising, to study the huge amount of commercial value of the use of folk culture, while promoting the mergence of Chinese culture and Western Culture in order to obtain the identity in China's market and lead the pursuit of fashion of consumers in China. The U.S advertising is ready to make a change to respond to changes to achieve commercial effect, in order to occupy market in terms of advertising strategy, which interprets the secret of its success.
机译:通过分析美国广告在中国市场的广告的成功案例,本文提出了美国市场的广告传播是根据文化实施文化渗透的结果,因为美国广告商强调研究中国传统文化和价值观,探讨中国文化对美国广告的文化价值,研究了民间文化利用的大量商业价值,同时促进了中国文化和西方文化的融合,以获得中国市场的身份并领导追求中国消费者时尚。美国广告准备改变改变以实现实现商业效果,以便在广告策略方面占据市场,这解释了其成功的秘诀。

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