Over the past decade, Korean popular culture (KPC hereafter) has increasingly gained enormous recognition in East and Southeast Asian countries, including but not limited to China, Taiwan, Hong Kong, and Japan. Now, the popularity extends to the Middle East, former Soviet Union countries in Central Asia, and some European countries. The momentum appears to be based on KPC's variety and hybridity by which numerous kinds of cultural items are produced, communicated, and simultaneously consumed.
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