361 ° sports brand has begun to develop international marketing by the means of the 2010 Guangzhou Asian Games, but there is still a long way to go because of its late start into internationalization. Based on the study of China's national sports brand which has achieved some international experience, the article recommends promoting internationalization of 361 ° sports brand from the following main aspects: focusing on technological innovation to improve product quality; strengthening the building of distribution channels; increasing the intensity of brand communication.
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