A Study on Introduced Visual Design elements Applied to the Product Packaging Design

摘要

Packaging of product is the most eye-catching factor for consumers; therefore, many businessmen increasingly emphasize the packaging of product. However, with the development of a humanized market, In terms of elements of visual design, the thesis thinks that visual design of packaging is the formation of colors, shapes, texts, lines, illustrations, decorations and other elements on the packaging. The thesis propose specifically that product packaging mainly uses colors, shapes, patterns and texts to affect consumers' decision for purchasing.