Multi-Level Analysis Approach to Investigating the Effects of Self-Confidence, Need-for-Cognition, and the Degree of IT Support on Individual Creativity

摘要

In order to present an effective strategy to maximize individual creativity, we seek the effect of the degree of IT support on individual creativity from the perspective of self-confidence and need-for-cognition of employees. Data were collected from big ICT companies in South Korea. Since this study aims to analyze variables at both team level and individual level, a multilevel analysis approach was adopted. We found that individual self-confidence and need for cognition have significantly affected individual creativity. Also, the degree of IT support is found to have a significant effect on individual creativity. The degree of IT support does not have a significant effect on the relationship between self-confidence and individual creativity. However, it has a moderating effect on the relationship between need-for-cognition and individual creativity.