(1132)LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

摘要

Today, the development of new educational methodologies and the incorporation of Information and Communications Technologies (ICT)in university teaching are very important. Therefore, this paper focuses its attention on the explanation of an innovative practice that has been used for teaching marketing. The purpose of this paper is to explain the design and development of an applied experience in the classroom, that consists of using Turyocio’s CRM application (through a remote access)with the objective that the student works with the same software functions, using real databases. This paper shows the interest of new methodologies for learning and developing some general and technical capabilities and for a better understanding of the business world and praxis.