Nationally, there are a growing number of undergraduate students from the science and technology disciplines with great product ideas, but with an insufficient understanding of the go-to-market strategies that will enable them to commercialize their concepts. National Collegiate Inventors and Innovators Alliance (NCIIA) Course grants support innovative new course ideas. The goal of these competitive grants is to improve existing programs or build new programs in invention, innovation and technology entrepreneurship. With the generous support of an NCIIA Course Grant totaling $44,100 over three years, the University of Maryland has developed a Marketing High-Technology Products and Innovations Course to navigate this challenge. This course merges the academic side of learning marketing concepts with their applications in real life. The objectives of the course are (1) To increase in the number of students launching innovative, technology-based ventures at the University of Maryland and at other universities once the new course model is propagated; (2) To increase in student development of skills to successfully commercialize inventions in a dynamic marketplace; and (3) To increase in student understanding of high-technology market research principles, affordable design, and technology innovation.
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