Selecting the Right Denim for Today's Complex Product Mix

摘要

To realize where we are today we should take a brief look at where we are coming from.The manufacturing of denim burgeoned in the 70s when it transcended from a workwear standard to a campus uniform.By the early 80s Middle America was making its Saturday morning invasion of the shopping malls in lOoz.Denim jeans.So,what was the fabric bases for these market anomalies? Well,we had 7oz,lOoz and 13oz,right,left and broken twills and indigo blue.Someone also came up with idea that by applying sulfur dye on the long chain indigo dye range,we then could counter the rising cost and sinking availability of indigo dyestuffs.That gave us the possibility of minor adjustments in shade,so we now had bright blue and dull blue to pick from.But with all its popularity the denim jean was never thought of as any more than a care free,comfortable,economical pair of pants.